You’re Being Kinda Pushy: Exploring How News Outlets Frame Push Notifications as Credible Clickbait to Engage with Their Audiences
Abstract Push notifications are a digital strategy for outlets to provide news and a convenient way for audiences to absorb information. Past research shows the effectiveness of push notifications and how they are framed, but few studies have explored their relationship with clickbait. However, clickbait often has a negative connotation. Through an exploratory mixed methods […]
